Top 10 Reasons that Coaching Works!

1. Undivided Attention
A coach listens to you with an unbiased view. A coach wants nothing more than your success ­ whatever that might mean for you or however that might look. A coach has no *hidden agenda* and no self-interest other than you achieving your goals.

2. Live Your Dreams
A coach doesn't just help you to clarify your dreams; a coach helps you to bring them to life! A coach stays by your side as you work to make your dream a reality. A coach brings visions to life!

3. Clarity and Self Empowerment
The clearer you are about what you want, the more effective you'll be. A coach provides clarity by being both a sounding board and a mirror to you. A coach helps you to put into words what would otherwise be left unsaid, were it not for the coaching. Coaching provides clarity and is the conduit for self-expression and empowerment!

4. Accountability
Many of us are challenged by our goals ­ we're frustrated with the process of how to accomplish our goals. Having regular appointments with a coach helps you to fulfill on your commitments. A coach provides follow-through and is someone to share your experience with.

5. Focus
A coach helps to keep you on track. A coach helps to keep you focused on your goals, actions and outcomes by holding your vision for you for the times when it falters.

6. Unconditional Support
Carl Rogers, Gestalt psychologist defined unconditional positive regard as being "an outgoing positive feeling without reservations, without evaluations. " A coach's support is not conditional upon the client being a certain way or achieving a particular goal. A coach wants only for the person to realize their goals in the most effortless, productive and satisfying way possible. A coach creates a space of listening, compassion and unconditional support. These qualities help to create a context of acceptance and possibility ­ qualities that help us to bring forth our vision.

7. Listening
Coaches are trained listeners. A coach listens to what's being said, to how you say it, to the messages and feelings beneath the words, as well as to what you're NOT saying. A coach mirrors all this back to you ­ this is rich territory, full of self-discovery and "a-ha's! "

8. Alignment
Being driven and goal-oriented is meaningless if your goals aren't clearly aligned with who you are and what's most important to you. A coach knows this, and coaches from this concept: When alignment exists, fulfillment AND results occur!

9. Powerful Questions Generate New Possibilities
A coach asks questions that open up new perspectives and possibilities. Sometimes we focus too much on the details and not the larger context: both are important! Great questions have the power to shift paradigms and create new possibilities for action. Questions are powerful catalysts for shifting perspectives and behavior. Coaching works!

10. Curiosity, Wonder and Empowerment
Coaches help to shift perspectives, approaches and attitudes. Coaches expand perspectives by helping the person to see alternate ways one might approach a situation. Coaches open your mind to new areas of development, generating a sense of curiosity, wonder and empowerment!


Jan Gordon, LCSW is an Executive and Personal Coach who finds great joy in helping her clients achieve outstanding results! Ms. Gordon provides coaching to individuals and teams who are dedicated to enhancing their personal power and sense of fulfilment. Her coaching embraces the concept that challenge provides opportunity. Visit her website at: Jan can reached at

Copyright © 2002 by Jan Gordon. All Rights Reserved. This content may be forwarded only in full, with copyright/bio/contact/creation information intact, without specific permission, when used only in a not-for-profit format. If any other use is desired, permission in writing from Jan Gordon is required.

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 Phone: 954.590.0592